Why every MrBeast video gets 200M views (interview)​

Why every MrBeast video gets 200M views (interview)​

June 7, 2024

Check the full episode on Youtube:

SUMMARY

MrBeast is sharing his internal tools with smaller creators to help them succeed on YouTube, emphasizing the importance of creating engaging content and the significant investment he makes in producing high-quality videos.

• 00:00 🔍 MrBeast reveals his internal tool for creating thumbnails and titles, discusses turning down a major brand deal, spending $120 million on content, and his goal of being the most subscribed channel, while also giving away his internal tools for free to help smaller creators.

  • MrBeast reveals his internal tool for deciding thumbnails, titles, and formats, and discusses turning down a major brand deal, spending $120 million on content, and his goal of being the most subscribed channel.

  • MrBeast is excited to show his guest around his studio and mentions that the cool stuff hasn't even happened yet.

  • MrBeast reveals that he converted a church into a studio for filming and uses a precise process to shoot thumbnails, allowing him to create a year's worth of thumbnails in just one hour per month.

  • MrBeast has built internal tools to optimize his YouTube channel and is now giving them away for free to help smaller creators gain an advantage.

  • MrBeast found inspiration for his "$1 vs $100" series by observing viral trends across different YouTube channels and decided to create his own version with a unique twist.

  • MrBeast discusses the concept of outliers and how they can be used as inspiration for creating unique content, emphasizing the importance of putting a personal spin on ideas rather than simply copying others.

• 10:54 🎥 MrBeast emphasizes creating enjoyable content, discusses his $1 versus series, and is focusing on improving storytelling and character development in his videos, with a production involving 300 cameras and a multi-million dollar server rack.

  • MrBeast emphasizes the importance of creating content that is interesting and enjoyable for viewers, rather than solely focusing on clickbait.

  • MrBeast signed three Time magazine covers to give away to subscribers, and the next video will breakdown his best videos and behind the scenes of his shoots.

  • MrBeast discusses the success and challenges of his $1 versus series on YouTube and explains his strategy of ending series before they lose excitement.

  • MrBeast is focusing on improving storytelling and character development in his videos, especially in unscripted shows, and is working on identifying and showcasing contestant emotions to enhance viewer engagement.

  • MrBeast is learning to be a great storyteller on YouTube in real time, facing the challenge of developing characters in unscripted videos.

  • MrBeast's production for his videos involves recording with 300 cameras simultaneously, resulting in petabytes worth of footage that requires a multi-million dollar server rack for editing and uploading in a month.

• 20:07 🔍 MrBeast discusses using AB testing for YouTube thumbnails, reveals a thumbnail search tool, and plans upcoming content featuring the hacksmith and a real-life Iron Man.

  • MrBeast discusses the use of AB testing for YouTube thumbnails and admits that the thumbnail for his "Protect the Yacht" video was one of his worst, with option B being the most successful.

  • MrBeast discusses the process of testing and making small tweaks to video thumbnails and content to find what works best.

  • MrBeast demonstrates a thumbnail search tool and brainstorming process for creating video titles.

  • MrBeast reveals a tool that allows him to search for specific thumbnails and get inspired by them to create similar content.

  • MrBeast discusses the use of thumbnails and outlier tools for video inspiration, as well as upcoming content featuring the hacksmith and the world's first working lightsaber.

  • MrBeast is considering a video idea involving a real-life Iron Man and brainstorming visuals that would get the most views.

• 27:50 🔍 MrBeast reveals new tools for creators, discusses the impact of thumbnails on views, and emphasizes audience satisfaction and community engagement in video making.

  • MrBeast discusses a new tool that allows users to search for videos and thumbnails using images, as well as other features such as AB testing and finding viral videos.

  • MrBeast discusses the development of new tools for creators and the process of updating old thumbnails on his channel.

  • MrBeast discusses the impact of changing thumbnails on views and the success of using split screen thumbnails.

  • MrBeast uses viewer interest and market data to determine video titles and ideas, focusing on topics with higher viewership.

  • Consider audience preferences and satisfaction, not just views and performance, when deciding which videos to make.

  • MrBeast discusses the importance of being in touch with his community, making budget decisions for his videos, and considering brand deals for expensive projects.

• 38:11 🎥 MrBeast is working on new projects, including a hidden person game and an Amazon show, while also putting a lot of effort into a big budget project for YouTube and giving advice to creators about launching their own merch and products.

  • MrBeast discusses the real-time nature of his videos, the process of coming up with ideas, and the cost of producing his content.

  • MrBeast is working on new projects, including a hidden person game and an Amazon show, and he gives advice to creators about launching their own merch and products.

  • MrBeast is working on a streaming show for Amazon and is putting a lot of effort into making it a success to represent the YouTube community well, but it's challenging to balance with his main YouTube channel.

  • MrBeast is working on a big budget project for YouTube, filming every day for six months to create world-class content with a focus on storytelling and authenticity.

  • MrBeast films multiple videos in a day, including a wipe out course and a school course.

  • MrBeast's schedule is jam-packed because he believes there is always room for improvement in his videos and every day not filming is a missed opportunity to make them better.

• 47:28 🤯 MrBeast feels pressure to produce high-quality content, stays busy with work to avoid thinking about his mental health, and reveals the extensive preparation and time constraints involved in filming his YouTube videos.

  • MrBeast feels a lot of pressure to consistently produce high-quality content, absorbs the pain of negative feedback, and avoids thinking about his mental health by staying busy with work.

  • MrBeast's schedule is packed with filming and he feels weird if he's not doing something productive, so he trains others to handle non-creative tasks and pushes them to push him to make better content.

  • MrBeast discusses the extensive preparation and time constraints involved in filming his YouTube videos, including the need to travel to various locations and manage multiple projects simultaneously.

  • MrBeast discusses how he organizes and coordinates his team for creating content, including using an app to recruit local people and having a team that can quickly and efficiently edit and produce thumbnails for his videos.

  • MrBeast struggled with extreme challenges involving heat, sun, and bugs, leading him to abandon a seven-day deserted island video shoot after just two days.

  • MrBeast reveals that when they buy an island, they send someone to scout it, and when they spend seven days on it, they usually call a local to go out and make sure it's safe.

• 57:44 🔍 MrBeast visits stores daily to check on product sales, avoids being recognized in public, makes money from Feasta and content revenue, does brand deals to cover production costs, plans to sponsor other creators, and emphasizes the importance of quality content and promotion.

  • MrBeast visits Walmart and Target stores daily to ensure his products are stocked and selling well, even going as far as driving to multiple stores in a day to check inventory.

  • MrBeast uses strategies to avoid being recognized in public, is involved in every aspect of his companies, and makes most of his money from Feasta and content revenue.

  • MrBeast does brand deals in almost every video to cover the costs of production and has turned down big brand deals that didn't feel like the right fit, and he plans to sponsor other creators once his current projects are up and running.

  • Many influencers would benefit more from doing brand deals than starting their own business, as the latter requires a lot of work and may not be as profitable.

  • MrBeast discusses the promotion of his products in videos, experimenting with clothing to match the vibe of the video, and constantly striving to improve the quality of his content.

  • MrBeast started making videos at 11 without any mentor or film making degree, and no one taught him about storytelling.

• 01:12:03 🎥 MrBeast discusses his video production process, working with editors, casting for his videos and Amazon show, the use of AI in content creation, his YouTube journey, and reflections on his "Hi Me in 10 Years" video.

  • MrBeast learned to slow down scenes and make them more engaging by connecting viewers to the people on screen.

  • MrBeast discusses how he works with a team of editors to maintain his style and brand, and how he learns from them to improve his storytelling and video production.

  • MrBeast discusses the process of casting people for his videos and Amazon show, including the difficulty of finding people of all ages and the parameters for payment and character selection.

  • MrBeast discusses the use of AI in content creation and predicts that AI voices may be used in videos in the future, but believes that authenticity will still be valued.

  • MrBeast discusses his journey on YouTube, his desire to be the most subscribed channel, and his appreciation for his fans in India.

  • MrBeast discusses the impact of his "Hi Me in 10 Years" video, reflects on past statements, and expresses his thoughts on having a family in the future.

INSIGHTS

Content Creation and Production Insights

• 💡 MrBeast is giving away his internal tools to smaller creators to help them get an advantage on YouTube.

• 🧠 MrBeast's tool to help small creators brainstorm ideas by accessing outliers on YouTube videos is a game-changer for content creation.

• 📈 The success of a video is heavily influenced by the viewer's experience with previous content, emphasizing the importance of creating enjoyable and engaging videos.

• 💻 Managing the massive amount of footage from 300 cameras requires a multi-million dollar server rack and a team of 50-60 editors to edit and upload the video in a month.

• 🧠 Big variations are the first test, then make small detail tweaks and test again to find the winning format.

• 💰 The average cost of MrBeast's videos is around 30-40k, with some reaching up to 100k, demonstrating his commitment to creating high-quality content regardless of the cost.

• 💪 He's bringing in over 70 people to help with the Amazon show, showing the massive scale and budget of the production.

• ⏰ MrBeast's intense filming schedule can involve being on set for 28 days out of 30, highlighting the demanding nature of his work.

• 🎥 MrBeast started making content at 11 without any mentor or film making degree, highlighting the power of self-teaching and passion.

• 📈 Building a connection with the people in the video is crucial for maintaining viewer interest and retention.

• 🌍 MrBeast emphasizes that the battle between PewDiePie and T-Series is not about countries, but about being the most subscribed channel on YouTube.

Business and Financial Strategies

• 💰 "I'll spend $120 million on content this year, buying private islands and building a city."

• 💰 Over half of MrBeast's revenue comes from Feasta, a platform that is "blowing up" and has updated its formula to great success.